Toni Martikainen is a curious and ambitious
Marketing Strategist and Web Developer

Toni Martikainen

I am a performance-driven Marketing strategist and Web developer with 5+ years of experience. Currently working as the Head of Digital Marketing at ZEF.

Before I started working at ZEF, I was an entrepreneur for two years. While I have a background in web development, I am also excited to work with the newest technologies and marketing tactics to find ways they could help companies to grow their business and brand.

At my current position, I spend my days building our growth and lowering the customer acquisition costs. You can find me managing marketing campaigns across various digital channels, coding our website and creating new content, such as blog texts, videos and guides, to support our marketing efficiency. I communicate in Finnish, English and Russian.

As a person, I am curious, positive and a critical thinker. I dream of a better personalization and customer experience in marketing. I believe in continuous learning and I do my best to learn new skills and develop the current ones. I have bachelor degree in software engineering.

If you see me in my free time, I might be watching movies from the 80’s, playing Paradox’s strategy games or reading about history.


+358 50 4491228

Let me help you with

Data-Driven Marketing

HubSpotInbound Marketing Copywriting Marketing Strategy SEO & SEMGrowth Hacking AdwordsFacebook and Instagram AdvertisingMarketing Automation E-commerce

Front-End Development

HTML & CSSBootStrapJavaScript Jekyll Git WordPress

Here's what I've done lately


ZEF is a free survey tool, taking your interactivity and data collection methods to the next level. With ZEF you can build meaningful surveys, quizzes, selectors and assessments to profile your audience and make better decisions.

ZEF was awarded #4 Great Place to Work in Europe in 2017.

"Toni is a hard working, sales- and data-orientated marketer! He does not only do marketing, but he also takes care of customer experience and his colleagues by being always ready to help. He has fresh ideas to share but he also knows how to listen others. 

Toni has created an amazing marketing strategy for ZEF: inbound content, sales and marketing automations and so on to support sales and customer experience. "

Pinja Perttunen
Customer Happiness Expert at ZEF


Head of Digital Marketing

Mar 2017 – Present

Digital Strategist

Aug 2015 – Mar 2017

Me and my team worked on building product awareness and generating leads for the survey tool called ZEF. We created a new inbound and digital marketing strategy for the company and took care of its implementation. I was in charge of our digital marketing budget and KPIs. Besides that I took part in various customer projects as front-end developer and project manager.

3000+ Leads Collected
20+ Customer Projects
50+ Content Created

My key responsibilities as the Head of Digital Marketing:

  • Marketing Strategy
  • Marketing KPIs
  • Digital Marketing 
  • Content Marketing 
  • Facebook Advertising
  • SEO & SEM
  • Sales & Marketing Automations
  • Web Development & Customer Projects


Apr 2014 – Dec 2015

I was operating my own consultancy company that provided digital marketing and web development for over 20 different small and medium-sized companies.

My key responsibilities as an entrepreneur:

  • Sales and Customer Acquisition
  • Digital Marketing 
  • Content Marketing 
  • SEO & SEM
  • Facebook Advertising
  • Graphic Design
  • Web Development

Selected Projects:

  • Bruun Design
  • Erik Bruun is a Finnish graphic designer born in Viipuri April 7th 1926. Bruun has designed numerous famous logotypes and posters.

    We designed and implemented a new responsive e-commerce site for Bruun Design. The website is powered by WordPress. For e-commerce we used Woocommerce.

  • Atlas College
  • The fast-growing Atlas College Ltd is a private institution that provides high-quality osteopathy and masseuse education.

    To increase the number of applicants for the new school, we created a digital and social media strategy for them. Before the first action, we gathered extensive information about Atlas applicants and site users. Based on that we implemented new responsive website for both the Massage School and the Osteopathic School of Atlas.

McCann Helsinki McCann Helsinki is part of international advertising agency network McCann Worldgroup. McCann has offices in 120 countries. McCann Helsinki is working with global and Finnish brands.

McCann Worldgroup Helsinki

Web Developer

Sep 2014 – Aug 2015

I was working as a web developer in various projects. I worked with large Finnish and international clients.

Selected Projects:

  • Matkahuolto: "Punastus tai lahjanlunastus"
  • Matkahuolto is a Finnish company, which operates and maintains bus stations throughout Finland. Matkahuolto's services are available through 2 000 service points around Finland.

  • Kaalimato: "Sano se sananmuunnoksin"
  • Kaalimato is the most popular online store for sex toys in Finland.

Let's Meet!

Toni Martikainen

+358 50 4491228