Toni Martikainen

Hands-on growth strategist. Storyteller. Performance-driven digital business developer.

Let me help you with


Digital Marketing &

I have 7+ years of experience with digital marketing, SEM & SEO as well as various marketing technologies and platforms such as Hubspot.



I have been developing number of websites for new services and companies. I have mainly been working with JavaScript, PHP, HTML5 and SCSS.


Digital Business Development

I have been taking part in over 20 development projects related to digital services.


+358 50 4491228

Here's what I've done lately


Head of Digital Marketing

Jan 2021 –

Builderhead is an easy-to-use construction management software that helps owners and general contractors complete construction projects on time and budget. Our values are Joy, Humanity and Drive.

My key responsibilities:

  • Marketing Strategy and KPIs
  • Growth in Digital Channels  
  • Business and Web Development
  • Sales & Marketing Automations)
  • Marketing and Business Analytics

"Toni can genuinely be described as a renaissance person. At work - be it designing concepts and content, coming up with creative marketing, coding or selling - Toni delivers exceptional results. Off work you might find him crafting, sporting or browsing antique auctions!"

Janne Borro
Lead Recruiter

Barona IT

Marketing Strategist

Jan 2021 – Jun 2021

Marketing Business Partner, Digital Talent Solutions

Nov 2018 – Jan 2021

I am helping our IT recruitment and resourcing business in Finland, Sweden and Denmark to grow with modern marketing and technology. Besides, I have a big role in our own business development.

You can find me designing and running various marketing campaigns across digital channels, coding or testing new technologies and tools together with my skilled co-workers. In addition, I take care of our content marketing (website, blogs, podcast and videos).

My key responsibilities:

  • Marketing Strategy and KPIs
  • Digital Marketing  
  • Business and Web Development
  • Customer Cases (Employer Branding, Concepting & Web Development)
  • Sales & Marketing Automations (Hubspot & Salesforce)
  • Marketing and Business Analytics

Few projects as an example:

  • Elevate Programs
  • Our team developed and delivered upskilling programs (e.g. and These programs combine recruiting and training. I took part in creating concept for three big programs, helped to pick the right training partners and operated marketing during the recruiting period. These programs gained almost 800 applicants during last year.

  • Recruitment Analytics
  • I was a project manager in our recruitment marketing analytics project, where we implemented new recruitment analytics. I was responsible for planning, partner communcation and overall project management during the half year project. New dashboards were built in Google Datastudio.

  • Northstar is a career service designed for developers who want to work and live in the Nordics. I was responsible with the Concept Owner for redesigning and -starting the service. During the first year we gained 500+ applicants.

"Toni is a hard working, sales- and data-orientated marketer! He does not only do marketing, but he also takes care of customer experience and his colleagues by being always ready to help. He has fresh ideas to share but he also knows how to listen others. 

Toni has created an amazing marketing strategy for ZEF: inbound content, sales and marketing automations and so on to support sales and customer experience. "

Pinja Perttunen
Customer Happiness Expert at ZEF


Head of Digital Marketing

Mar 2017 – Nov 2018

Digital Strategist

Aug 2015 – Mar 2017

Me and my team worked on building product awareness and generating leads for the survey tool called ZEF. We created a new inbound and digital marketing strategy for the company and took care of its implementation. I was in charge of our digital marketing and KPIs. Besides, I took part in various customer projects as a front-end developer and project manager. While I was working at the company, ZEF was awarded #4 Great Place to Work in Europe in 2017 and #1 Great Place to Work in Finland in 2016.

3000+ Leads Collected
40+ Customer Projects
50+ Content Created

My key responsibilities as the Head of Digital Marketing:

  • Marketing Strategy
  • Marketing KPIs
  • Digital Marketing 
  • Content Marketing 
  • SEO & SEM
  • Sales & Marketing Automations (Hubspot)
  • Web Development & Customer Projects


Apr 2014 – Dec 2015

I was operating my own consultancy company that provided digital marketing and web development for over 20 different small and medium-sized companies.

My key responsibilities as an entrepreneur:

  • Digital Marketing 
  • SEO & SEM
  • Graphic Design
  • Web Development (PHP, JavaScript, HTML, CSS, BootStrap)

Few projects as an example:

  • Bruun Design
  • I designed and implemented a new responsive E-commerce site for a famous Finnish graphic designer Erik Bruun. The website is powered by WordPress. For E-commerce we used Woocommerce.

  • Atlas College
  • The fast-growing Atlas College Ltd. is a private institution that provides high-quality osteopathy and massage education.

    To increase the number of applicants for the new school, we created a digital and social media strategy for them. Before the first action, we gathered extensive information about Atlas applicants and site users. Based on that, we also created new responsive website for both the Massage School and the Osteopathic School of Atlas.

McCann Worldgroup Helsinki

Web Developer

Sep 2014 – Aug 2015

McCann Helsinki is a part of international advertising agency network McCann Worldgroup. I was working as a web developer in various projects. I worked with large Finnish and international clients (PHP, JavaScript, HTML, CSS, BootStrap 3) .

Few projects as an example:

  • Matkahuolto: "Punastus tai lahjanlunastus"
  • Matkahuolto is a Finnish company, which operates and maintains bus stations throughout Finland. Matkahuolto's services are available through 2 000 service points around Finland.

    Read more about the campaign

  • Kaalimato: "Sano se sananmuunnoksin"
  • Kaalimato is the most popular online store for sex toys in Finland.

    Read more about the campaign

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